Alcasas Our Purposes
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A.L.C.A.sas
Via Cavate,31 - 67034 Pettorano(AQ)
ABRUZZO - ITALY
tel. 335 7616513
P.I. 01593580663
e-mail: LuigiMonti
 

Our Purposes

We aim at:

  • Enhancing the artistic production of sugared almonds in the city of Sulmona. It is excellent thanks to the craftsmen's undisputed skill: they have handed the secrets of working down for ages; neverthless they are introducing innovations in the manufacturing process, thus making products which are peculiar and interesting as to shapes and colours (sugared almond flowers, fruit, geometric shapes, reproductions of monuments, the famous sugared almond small baskets of Sulmona and many other products coming from our craftsmen's creativeness).
  • Enhancing the craft production of spirits according to the local tradition. This idea comes from the awareness that there is a great economic market potential, which cannot develop yet because of the policy of several businessmen: they make artisans produce small amounts, that are sold above all along the main street of the city (Corso Ovidio) to tourists passing through Sulmona.
    Through this enterprise the entrepreneur aims at enhancing the market's strong points, i.e.:
    ~ availability of high-quality products thanks to the craftsmen's remarkable skill
    ~ recognition of the excellence of Sulmona sugared almond artistic production at a national and perhaps at a worldwide level
    ~ competitive prices thanks to low fixed prices in selling outlets (few employees and assignment of production work to craftsmen who work in their own houses and are often helped by their family members).
    In addition the enterpreneur aims at reducing or eliminating the weak points of that kind of market, due mainly to:
    ~ lack of marketing and aggressive selling policy on wider markets by looking for new sale channels and by taking enterpreneurial decisions systematically and according to clear and precise objectives
    ~ precariousness of craftsmen's work correlated with the unsteadiness of local tourism
    ~ low salary for craftsmen, who often work without regular fiscal and social security position (consequently the craftsman is obliged to look for another job in addition to the previous one. Because of that need the craftsman cannot plan his artistic work at his best).

    Planned strategy.
    ~ A trademark will be created and registered both to protect the peculiarity of the artistic production of Sulmona sugared almonds and to guarantee the customer the product's origin. The trademark will encourage the sale of the product out of the city too at better prices for all the people who take part in the production. New business will allow to get earnings and to pay the craftsmen properly: the craftsmen, ensuring the exclusive manufacturing rights, will be able to benefit from more remunerative contracts for work and skill, thus regularizing their own fiscal and social security position.

In the initial stages a school will be created in order to:

  • hand the know-how of old craftsmen down to jobless youths who will want to work for our firm,
  • standardize, making them excellent, the production techniques known by the craftsmen, who will negotiate with each other in order to get the Total Quality of our products.
    ~ The craftsmen will be able to work inside the firm or in their own houses thus organizing their own work flexibly; in addition they will make fixed-term or permanent contracts. We will produce the sugared almonds used to make flowers and other artistic creations. We will produce sugared almonds whose quality is correlated to their real usage (e.g., sugared almonds produced for tasty are not suitable to make a flower, as it requires long and thin sugared almonds as petals). That should decrease the production cost too: in fact, the sugared almond would be produced not only for its organoleptic properties but above all for its geometric shapes, in order to make a product characterized by more tempting shapes and colours. This attention to shape and colour will contribute to enhance the product, which will be sold at more remunerative prices.